Publicity Planning for Promoting Research

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dc.contributor.authorAppelfeller, Lilly
dc.contributor.authorDoan, My
dc.date.accessioned2021-09-01T18:46:05Z
dc.date.available2021-09-01T18:46:05Z
dc.date.created2021
dc.description2021 Celebration of Student Research and Creativity presentationen_US
dc.description.abstract"Intergroup conflict, or rivalry, profoundly affects society. The Know Rivalry Project is a collaborative research effort devoted to continuous and sustainable collection, analysis, and dissemination of rivalry knowledge. Promoting the project and knowledge generated is important to achieving sustainability, and specifically garnering resources for future student involvement. Consequently, we built a multi-stage media strategy to engage reporters across diverse channels in the research findings to bring greater awareness to the scientific advancements at NKU regarding rivalry. That strategy includes crafting storylines and investigating applicable target audiences for relevant publicity."en_US
dc.description.urihttps://youtu.be/xKN-T8cP4Ncen_US
dc.identifier.urihttp://hdl.handle.net/11216/3963
dc.language.isoen_USen_US
dc.publisherNorthern Kentucky Universityen_US
dc.relation.ispartofseriesCelebration of Student Research and Creativity;2021
dc.subjectIntergroup relationsen_US
dc.subjectMass media and publicityen_US
dc.subjectNorthern Kentucky University Researchen_US
dc.titlePublicity Planning for Promoting Researchen_US
dc.typePresentationen_US

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Student Research and Creativity