Publicity Planning for Promoting Research

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Northern Kentucky University
"Intergroup conflict, or rivalry, profoundly affects society. The Know Rivalry Project is a collaborative research effort devoted to continuous and sustainable collection, analysis, and dissemination of rivalry knowledge. Promoting the project and knowledge generated is important to achieving sustainability, and specifically garnering resources for future student involvement. Consequently, we built a multi-stage media strategy to engage reporters across diverse channels in the research findings to bring greater awareness to the scientific advancements at NKU regarding rivalry. That strategy includes crafting storylines and investigating applicable target audiences for relevant publicity."
2021 Celebration of Student Research and Creativity presentation
Intergroup relations, Mass media and publicity, Northern Kentucky University Research