Retail store sales and markdown effects

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dc.contributor.authorGhodeshwar, Shikha
dc.date.accessioned2021-11-05T14:11:09Z
dc.date.available2021-11-05T14:11:09Z
dc.date.created2021
dc.description2021 Celebration of Student Research and Creativity presentationen_US
dc.description.abstract"Businesses often look to holidays to thrive or even survive (Martinez, 2018; Moin & Hays,2020; Clark, 2020; Wahba, 2017). They use merchandising strategies (Mitchell, 2020), including sensory marketing (Șteliac & Șteliac,2018) during holidays to boost sales. Also, external factors such as weather have been used in sales forecasting (Nalcaci, 2019; Steinker et al., 2017). This research studies the effect, specifically, of markdowns during holidays."en_US
dc.description.urihttps://youtu.be/ZKfakqUBOsIen_US
dc.identifier.urihttp://hdl.handle.net/11216/4102
dc.language.isoen_USen_US
dc.publisherNorthern Kentucky Universityen_US
dc.relation.ispartofseriesCelebration of Student Research and Creativity;2021
dc.subjectRetail storesen_US
dc.subjectSpecial salesen_US
dc.subjectHolidaysen_US
dc.titleRetail store sales and markdown effectsen_US
dc.typePresentationen_US

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Student Research and Creativity