Retail store sales and markdown effects

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Northern Kentucky University
Abstract
"Businesses often look to holidays to thrive or even survive (Martinez, 2018; Moin & Hays,2020; Clark, 2020; Wahba, 2017). They use merchandising strategies (Mitchell, 2020), including sensory marketing (Șteliac & Șteliac,2018) during holidays to boost sales. Also, external factors such as weather have been used in sales forecasting (Nalcaci, 2019; Steinker et al., 2017). This research studies the effect, specifically, of markdowns during holidays."
Description
2021 Celebration of Student Research and Creativity presentation
Keywords
Retail stores, Special sales, Holidays
Citation
URI
http://hdl.handle.net/11216/4102
DOI
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Student Research and Creativity