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Effects of Self-Discrepancy Salience and Purchase Type on Extended Self

Show simple item record Longmire, Sierra 2021-08-09T13:59:15Z 2021-08-09T13:59:15Z 2020
dc.description 2020 Celebration of Student Research and Creativity presentation en_US
dc.description.abstract This research study investigates how the perception of one’s self concept and perceived consumption of luxury material and experiential purchases can affect wellbeing. Previous research states that possessions are evaluated on their ability to fulfill basic human needs. Participants will write 10 traits that describes a person and will write about consuming a luxury material or a luxury experiential purchase. Extended Self, Happiness, and Satisfaction will be measured. It is hypothesized that when there is a discrepancy amongst self-concepts, people will gain more happiness and satisfaction from luxury experiential purchases. Results will help consumers make informed purchasing decisions. en_US
dc.description.uri en_US
dc.language.iso en_US en_US
dc.publisher Northern Kentucky University en_US
dc.relation.ispartofseries Celebration of Student Research and Creativity;2020
dc.subject Self-perception en_US
dc.subject Self-discrepancy theory en_US
dc.subject Luxuries Purchasing en_US
dc.title Effects of Self-Discrepancy Salience and Purchase Type on Extended Self en_US
dc.type Presentation en_US

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