Effects of Self-Discrepancy Salience and Purchase Type on Extended Self

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dc.contributor.authorLongmire, Sierra
dc.date.accessioned2021-08-09T13:59:15Z
dc.date.available2021-08-09T13:59:15Z
dc.date.created2020
dc.description2020 Celebration of Student Research and Creativity presentationen_US
dc.description.abstractThis research study investigates how the perception of one’s self concept and perceived consumption of luxury material and experiential purchases can affect wellbeing. Previous research states that possessions are evaluated on their ability to fulfill basic human needs. Participants will write 10 traits that describes a person and will write about consuming a luxury material or a luxury experiential purchase. Extended Self, Happiness, and Satisfaction will be measured. It is hypothesized that when there is a discrepancy amongst self-concepts, people will gain more happiness and satisfaction from luxury experiential purchases. Results will help consumers make informed purchasing decisions.en_US
dc.description.urihttps://youtu.be/fTo7PyKVrtAen_US
dc.identifier.urihttp://hdl.handle.net/11216/3873
dc.language.isoen_USen_US
dc.publisherNorthern Kentucky Universityen_US
dc.relation.ispartofseriesCelebration of Student Research and Creativity;2020
dc.subjectSelf-perceptionen_US
dc.subjectSelf-discrepancy theoryen_US
dc.subjectLuxuries Purchasingen_US
dc.titleEffects of Self-Discrepancy Salience and Purchase Type on Extended Selfen_US
dc.typePresentationen_US

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Student Research and Creativity