Recruiting Geographically Diverse Respondents on a Budget

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Northern Kentucky University
"Intergroup conflict has profound effects on society and individuals. The Know Rivalry Project is an intercollegiate research collaboration dedicated to sustainable production, discernment, and dissemination of knowledge about rivalry. To better understand the various antecedents and consequences of rivalries, we developed an online survey, tested it, and fielded it to recruited fans (our respondent sample) of both domestic and foreign sports. Doing so required a systematic process of joining communities, starting authentic conversations, and sharing survey access. In the future, responses will be cleaned and analyzed to refine our cross-sectional understanding of rivalry and how it affects various cultures."
2021 Celebration of Student Research and Creativity presentation
Sports Social aspects, Intergroup relations, Sports teams