The Effects of Cancel Culture: Examining The Public's Response to Apologies and its Lasting Impact on Reputation Recovery

Abstract

"""Cancel Culture"", or cancelling describes the act of no longer supporting an individual, typically a public figure due to questionable behaviors. In 2020 alone, there were more cancel cases than any other year to date. Even though some were accused of exhibiting similar behaviors or making similar comments, the public responded differently, and therefore these canceled public figures were affected differently. This project will examine two “cancel cases” and how their careers were affected one year after their respective allegations occurred."