Fuel the Family – Honors College Capstone

Abstract

Fuel the Family is a public relations campaign created to raise awareness about and promote resources for pregnant and parenting students at NKU. This campaign was informed by various methods of communications research. Through social and traditional media, as well as an on-campus event, Fuel the Family has been crafted to align with the efforts of multiple existing NKU offices, as well as cultivate new actions for increased engagement of support services for parenting students. This communication and event plan will be given to the collaborating NKU offices in order to further the promotion efforts after my graduation.