Effective National and International Marketing Strategies for Horror Films

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dc.contributor.authorFogt, Kendra
dc.date.accessioned2021-07-20T17:20:46Z
dc.date.available2021-07-20T17:20:46Z
dc.date.created2020
dc.description2020 Celebration of Student Research and Creativity presentationen_US
dc.description.abstractHorror, as a genre, is an important aspect of both culture and entertainment. However, in recent years, the horror cinema industry has experienced a significant slump in terms of revenue and viewer satisfaction. To address this issue, my research aimed to uncover and compile a list of the most effective marketing strategies for horror films, both on a national and international level. Connecting various studies and sources revealed that the success of horror films, in any setting, relied heavily on audience exposure to promotional materials (posters, theatrical trailers, websites, etc.) before viewing, the targeting of female viewers, and cultural context.en_US
dc.description.urihttps://youtu.be/UW1dEcvPmk8en_US
dc.identifier.urihttp://hdl.handle.net/11216/3771
dc.language.isoen_USen_US
dc.publisherNorthern Kentucky Universityen_US
dc.relation.ispartofseriesCelebration of Student Research and Creativity;2020
dc.subjectHorror filmsen_US
dc.subjectAdvertising Motion picturesen_US
dc.titleEffective National and International Marketing Strategies for Horror Filmsen_US
dc.typePresentationen_US

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Student Research and Creativity