Browsing by Creator "Ghodeshwar, Shikha"
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Item Retail store sales and markdown effects(Northern Kentucky University) Ghodeshwar, Shikha"Businesses often look to holidays to thrive or even survive (Martinez, 2018; Moin & Hays,2020; Clark, 2020; Wahba, 2017). They use merchandising strategies (Mitchell, 2020), including sensory marketing (Șteliac & Șteliac,2018) during holidays to boost sales. Also, external factors such as weather have been used in sales forecasting (Nalcaci, 2019; Steinker et al., 2017). This research studies the effect, specifically, of markdowns during holidays."