Browsing by Creator "Fogt, Kendra"
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Item Effective National and International Marketing Strategies for Horror Films(Northern Kentucky University) Fogt, KendraHorror, as a genre, is an important aspect of both culture and entertainment. However, in recent years, the horror cinema industry has experienced a significant slump in terms of revenue and viewer satisfaction. To address this issue, my research aimed to uncover and compile a list of the most effective marketing strategies for horror films, both on a national and international level. Connecting various studies and sources revealed that the success of horror films, in any setting, relied heavily on audience exposure to promotional materials (posters, theatrical trailers, websites, etc.) before viewing, the targeting of female viewers, and cultural context.Item Punk in the GDR(Northern Kentucky University) Fogt, KendraUnder the oppressive rule of the German Democratic Republic (1949-1990), the East German people struggled to find ways to express themselves. For many, especially the younger generation, the Punk movement of the 70s and 80s became a unique East German symbol of freedom, anti-establishmentism, self-expression, and resistance. However, the authoritarian state did not tolerate resistance or self-expression, harshly persecuting members of punk bands and civilians that dressed in punk clothing. Despite the risks, the Punk movement persisted in the GDR, becoming an everyday part of life that encouraged young people at the time to think about and promote social change.