The Importance of Understanding Fast Fashion and How it Affects Us All

Abstract

This virtual presentation is focusing on fast fashion. My goal is to inform the reader in understanding what fast fashion is as well as what we can do about it. I focused on why this complex problem should be taken more seriously by both consumers and companies. I go through my disciplines of marketing, public relations, and organizational leadership to really explain the issue. I mention how consumer behavior plays a big role. I offered some solutions that could help if we all pitch in to slow down fast fashion.