CLARIFYING PERSONALITY MEASUREMENT IN IO: Comparing a Funnel Format and Likert-Type Approach in Predicting Employability

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Northern Kentucky University
Research shows that personality traits are generally predictive of job performance (Barrick et al., 2001), although relationships are often weak and/or inconsistent. One explanation is that traditional approaches assume unidimensionality, and do not allow for adaptability. This study was conducted to clarify current approaches to personality measurement. Specifically, participants (N = 400) were randomly assigned to either a traditional 5-point Likert type scale, or a novel funnel format approach. In each response format participants who chose the middle-category were asked to explain why. Results showed different response patterns across eight personality traits. The implications for clarifying personality measurement are explored.
2020 Celebration of Student Research and Creativity presentation
Personality tests, Employability