Retail store sales and markdown effects

Date Issued

Journal Title

Journal ISSN

Volume Title

Publisher

Northern Kentucky University

Abstract

"Businesses often look to holidays to thrive or even survive (Martinez, 2018; Moin & Hays,2020; Clark, 2020; Wahba, 2017). They use merchandising strategies (Mitchell, 2020), including sensory marketing (Șteliac & Șteliac,2018) during holidays to boost sales. Also, external factors such as weather have been used in sales forecasting (Nalcaci, 2019; Steinker et al., 2017). This research studies the effect, specifically, of markdowns during holidays."

Description

2021 Celebration of Student Research and Creativity presentation

Keywords

Retail stores, Special sales, Holidays

Citation

DOI