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Effects of Self-Discrepancy Salience and Purchase Type on Extended Self

Show simple item record Longmire, Sierra 2020-06-23T18:06:54Z 2020-06-23T18:06:54Z 2020-04-29 2020-04-29
dc.description This research study investigates how the perception of one’s self concept and perceived consumption of luxury material and experiential purchases can affect wellbeing. Previous research states that possessions are evaluated on their ability to fulfill basic human needs. Participants will write 10 traits that describes a person and will write about consuming a luxury material or a luxury experiential purchase. Extended Self, Happiness, and Satisfaction will be measured. It is hypothesized that when there is a discrepancy amongst self-concepts, people will gain more happiness and satisfaction from luxury experiential purchases. Results will help consumers make informed purchasing decisions. en_US
dc.description.sponsorship Dr. Kathleen Fuegen Faculty Sponsor en_US
dc.description.uri en_US
dc.language.iso en_US en_US
dc.publisher Northern Kentucky University en_US
dc.relation.ispartofseries Online Celebration of Student Research and Creativity;2020
dc.rights Copyright retained by author en_US
dc.subject Psychology en_US
dc.subject Luxury en_US
dc.subject Wellbeing en_US
dc.title Effects of Self-Discrepancy Salience and Purchase Type on Extended Self en_US
dc.type Video en_US

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